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Our Team

Leadership

Victory Live boasts an unmatched leadership team with extensive experience across all aspects of the ticketing industry.

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Sam Soni

Chief Executive Officer

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Sam Soni

Chief Executive Officer

A 30-year industry veteran, Mr. Soni is a pioneer and leader in the multibillion-dollar premium ticket and sports hospitality industry. At a very early stage in his career, Mr. Soni first envisioned and established the hospitality and ticket distribution...

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Matthew Taylor Crawford

Chief Operating Officer

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Matthew Taylor Crawford

Chief Operating Officer

A seasoned technology and product leader, Mr. Taylor Crawford has spent his career building and scaling marketplaces and B2B platforms, serving as Chief Product and Innovation Officer at cars.com, building an innovation arm at Sysco, a Fortune 100 supply chain business...

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Rob Bixler

Chief Financial Officer

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Rob Bixler

Chief Financial Officer

Mr. Bixler is an experienced CFO for private equity and venture capital portfolio companies across a range of software and technology services. Over the course of his career, he has worked in companies backed by top private equity firms...

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Jonathan Lieberman

General Counsel

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Jonathan Lieberman

General Counsel

Mr. Lieberman is a lawyer, strategic counselor and senior executive with over 35 years of legal and business experience in entertainment, sports and media, and specific expertise in ticketing, live events, technology licensing and intellectual prop...

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Lacey Weber

SVP, Seller Supply

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Lacey Weber

SVP, Seller Supply

Ms. Weber oversees reseller tools, sales initiatives, and strategic partnerships, playing a key role in driving adoption of the industry’s only unified platform and fueling marketplace innovation and growth. She brings extensive leadership...

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Dan Weisbaum

SVP, Strategy & Operations

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Dan Weisbaum

SVP, Strategy & Operations

Mr. Weisbaum oversees operations for Victory Live’s B2B marketplace and affiliate network. As a founding member of Ticket Evolution prior to its acquisition by Victory Live, Mr. Weisbaum played a key role in both designing and growing...

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Wendi Lebow

GM, Open Distribution

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Wendi Lebow

GM, Open Distribution

Ms. Lebow leads a team that empowers our partners to use technology to connect the primary ticketing system with our network of other outlets, and to synchronize their ticket inventory across all of them.  A seasoned executive in live entertain...

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Travis Underwood

SVP, Partnership

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Travis Underwood

SVP, Partnership

Mr. Underwood oversees all of Victory Live’s partnerships in professional and college sports, as well as annual special events such as Super Bowl, College Football Playoff, and the full spectrum of NCAA Championships.  He actively manages over...

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Michael Rust

VP, Business Intelligence

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Michael Rust

VP, Business Intelligence

Mr. Rust oversees Victory Live’s business intelligence team. In this role, he leads enterprise reporting and data initiatives across Victory Live for both clients and internal teams. Prior to joining Victory Live, Mr. Rust spent a decade working in business...

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Jordan Candea

VP, Analytics

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Jordan Candea

VP, Analytics

Mr. Candea leads Victory Live’s Analytics team. In this role, he develops the pricing and inventory strategies for rights holder partners to maximize revenue. Prior to joining Victory Live, Mr. Candea spent a decade leading sales strategy and analytics...

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A man with dark hair and a beard, wearing a dark crew-neck shirt, smiles at the camera against a plain, dark gradient background.

Matthew Taylor Crawford

Chief Operating Officer

A man with dark hair and a beard, wearing a dark crew-neck shirt, smiles at the camera against a plain, dark gradient background.

Matthew Taylor Crawford

Chief Operating Officer

A seasoned technology and product leader, Mr. Taylor Crawford has spent his career building and scaling marketplaces and B2B platforms, serving as Chief Product and Innovation Officer at cars.com, building an innovation arm for Sysco, a Fortune 100 supply chain business and scaling startups across event ticketing, marketplaces and higher education. He now brings this collective experience to Victory Live as Chief Operating Officer.

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Rob Bixler

Chief Financial Officer

Black and white portrait of a man with short hair, wearing a collared shirt, smiling at the camera with a blurred background.

Rob Bixler

Chief Financial Officer

Mr. Bixler is an experienced CFO for private equity and venture capital portfolio companies across a range of software and technology services. Over the course of his career, he has worked in companies backed by top private equity firms in technology, including Silver Lake, Insight Partners, and Blue Star Innovation Partners. Mr. Bixler has also held executive roles for Motorola Solutions and NCR Corporation, and earlier in his career was an investment banker at Merrill Lynch, Citigroup and Wells Fargo.  Mr. Bixler attended Cornell University, where he received his BS in Economics, and later earned his MBA from University of Michigan.

A man with short hair and glasses, wearing a collared shirt and a vest, smiles outdoors in front of a blurred leafy background. The image is in black and white.

Jonathan Lieberman

General Counsel

A man with short hair and glasses, wearing a collared shirt and a vest, smiles outdoors in front of a blurred leafy background. The image is in black and white.

Jonathan Lieberman

General Counsel

Mr. Lieberman is a lawyer, strategic counselor and senior executive with over 35 years of legal and business experience in entertainment, sports and media, and specific expertise in ticketing, live events, technology licensing and intellectual property. As General Counsel of Victory Live, Mr. Lieberman advises the company on a wide range of legal matters, including in the negotiation and drafting of agreements with its business partners.  Earlier in his career, Mr. Lieberman worked as an entertainment lawyer at Paul Weiss and at Grubman, Indursky & Schindler, and later as Vice President of Business & Legal Affairs at the Island Def Jam Music Group, and as Senior Vice President of Business & Legal Affairs at Gaiam.  Mr. Lieberman holds a B.A. in History and Literature from Harvard University (Magna Cum Laude and Phi Beta Kappa) and a J.D. from New York University School of Law (Magna Cum Laude and Order of the Coif).

Black and white portrait of a woman with long, wavy hair, wearing a light-colored top, looking at the camera with a slight smile. The background is blurred.

Lacey Weber

SVP, Seller Supply

Black and white portrait of a woman with long, wavy hair, wearing a light-colored top, looking at the camera with a slight smile. The background is blurred.

Lacey Weber

SVP, Seller Supply

Ms. Weber oversees reseller tools, sales initiatives, and strategic partnerships, playing a key role in driving adoption of the industry’s only unified platform and fueling marketplace innovation and growth. She brings extensive leadership experience across the ticketing sector, having managed affiliate and reseller relationship. Prior to Victory Live’s acquisition of Ticket Evolution, Ms. Weber was Vice President of Affiliate Partnerships, where she led efforts to expand distribution and strengthen marketplace reach.

A man with short dark hair smiles at the camera, wearing a dark jacket over a turtleneck. The background is blurred in grayscale.

Dan Weisbaum

SVP, Strategy & Operations

A man with short dark hair smiles at the camera, wearing a dark jacket over a turtleneck. The background is blurred in grayscale.

Dan Weisbaum

SVP, Strategy & Operations

Mr. Weisbaum oversees operations for Victory Live’s B2B marketplace and affiliate network. As a founding member of Ticket Evolution prior to its acquisition by Victory Live, Mr. Weisbaum played a key role in both designing and growing the marketplace business that has evolved into today’s multi-billion dollar exchange. Leveraging his expertise in client services, supply management and operations, Mr. Weisbaum has been central in Victory Live’s global expansion efforts for the marketplace.

A woman with shoulder-length brown hair smiles at the camera. She is wearing a black and white striped blazer over a dark top, against a plain light-grey background.

Wendi Lebow

GM, Open Distribution

A woman with shoulder-length brown hair smiles at the camera. She is wearing a black and white striped blazer over a dark top, against a plain light-grey background.

Wendi Lebow

GM, Open Distribution

Ms. Lebow leads a team that empowers our partners to use technology to connect the primary ticketing system with our network of other outlets, and to synchronize their ticket inventory across all of them.  A seasoned executive in live entertainment sales marketing, Ms. Lebow has helped  sell millions of tickets, in leadership roles at TodayTix, Goldstar and TMG, and worked with top partners like Live Nation, AEG, and the LA Dodgers. She got her start promoting Broadway hits like The Producers and Hairspray.

A young man with short hair smiles at the camera. He is wearing a light-colored, checkered shirt and the background is plain and light. The image is in black and white.

Travis Underwood

SVP, Partnership

A young man with short hair smiles at the camera. He is wearing a light-colored, checkered shirt and the background is plain and light. The image is in black and white.

Travis Underwood

SVP, Partnership

Mr. Underwood oversees all of Victory Live’s partnerships in professional and college sports, as well as annual special events such as Super Bowl, College Football Playoff, and the full spectrum of NCAA Championships.  He actively manages over $300M of ticket inventory, working cross-functionally to pitch and structure new business to maximize revenue and ensure streamlined order fulfillment for partners. Prior to joining Victory Live, Mr. Underwood served in a similar senior role at Logitix.  

A young adult with short dark hair, wearing round glasses and a button-up shirt, smiles at the camera against a plain white background.

Michael Rust

VP, Business Intelligence

A young adult with short dark hair, wearing round glasses and a button-up shirt, smiles at the camera against a plain white background.

Michael Rust

VP, Business Intelligence

Michael oversees Victory Live’s business intelligence team. In this role, he leads enterprise reporting and data initiatives across Victory Live for both clients and internal teams. Prior to joining Victory Live, Mr. Rust spent a decade working in business intelligence and analytics roles at Logitix, the Nashville Predators, and The Aspire Group.
A man with short dark hair and a beard, wearing a white collared shirt, smiles at the camera against a plain light background.

Jordan Candea

Director, Partnership & Revenue Analytics

A man with short dark hair and a beard, wearing a white collared shirt, smiles at the camera against a plain light background.

Jordan Candea

Director, Partnership & Revenue Analytics

Mr. Candea leads Victory Live’s Analytics team. In this role, he develops the pricing and inventory strategies for rights holder partners to maximize revenue. Prior to joining Victory Live, Mr. Candea spent a decade leading sales strategy and analytics for Ilitch Sports and Entertainment, which owns and operates the Detroit Red Wings and Detroit Tigers and is a joint venture partner in 313 Presents.

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Sathish Gaddipati

Chief Technology Officer

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Sathish Gaddipati

Chief Technology Officer

Mr. Gaddipati brings an impressive track record of technology leadership to Victory Live, having spent over 20 years designing and building distribution platforms, SaaS products, and data and analytics platforms across verticals that include media & entertainment, financial technology, and transportation, among others. Prior to joining Victory Live, he served as CTO of Passport, a mobility software and payments company, where he developed Passport’s data products strategy and led the engineering organization. Prior to Passport, Mr. Gaddipati served as CTO of Syntellis Performance Solutions and CTO of Cardlytics. He also worked previously with Omnitracs, The Weather Channel, The Walt Disney Company, InterContinental Hotel Group, and Sun Microsystems.  Mr. Gaddipati holds a B.S from Punjab Engineering College and an M.S. from the Indian Institute of Technology, Bombay.