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Our Team

Leadership

Victory Live boasts an unmatched leadership team with extensive experience across all aspects of the ticketing industry.

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Sam Soni

Chief Executive Officer

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Sam Soni

Chief Executive Officer

A 30-year industry veteran, Mr. Soni is a pioneer and leader in the multibillion-dollar premium ticket and sports hospitality industry. At a very early stage in his career, Mr. Soni first envisioned and established the hospitality and ticket distribution...

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Sathish Gaddipati

Chief Technology Officer

Black-and-white photo of a man wearing glasses, a checked shirt, and a blazer, smiling while seated in a textured armchair. Trees and outdoor scenery are blurred in the background.

Sathish Gaddipati

Chief Technology Officer

Mr. Gaddipati brings an impressive track record of technology leadership to Victory Live, having spent over 20 years designing and building distribution platforms, SaaS products, and data and analytics platforms across verticals that include media & entertain...

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Rob Bixler

Chief Financial Officer

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Rob Bixler

Chief Financial Officer

Mr. Bixler is an experienced CFO for private equity and venture capital portfolio companies across a range of software and technology services. Over the course of his career, he has worked in companies backed by top private equity firms...

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Jon Katz

Chief Commercial Officer

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Jon Katz

Chief Commercial Officer

Mr. Katz is responsible for all aspects of Victory Live’s B2B marketplace and affiliate network, relationships with U.S. and international marketplaces, professional resellers, and emerging sales channels (including travel, corporate benefits and reward..

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Jonathan Lieberman

General Counsel

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Jonathan Lieberman

General Counsel

Mr. Lieberman is a lawyer, strategic counselor and senior executive with over 35 years of legal and business experience in entertainment, sports and media, and specific expertise in ticketing, live events, technology licensing and intellectual prop...

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Dan Weisbaum

SVP, Strategy & Operations

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Dan Weisbaum

SVP, Strategy & Operations

Mr. Weisbaum oversees operations for Victory Live’s B2B marketplace and affiliate network, working closely with Mr. Katz on strategy for this line of business. As a founding member of Ticket Evolution prior to its acquisition by Victory Live, Mr. Weis...

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Lacey Weber

SVP, Seller Supply

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Lacey Weber

SVP, Seller Supply

Ms. Weber leads reseller tools, sales initiatives, and strategic partnerships. She has been instrumental in guiding sellers onto the industry's only unified platform, helping to drive innovation and marketplace growth. Before joining Victory Live, Lacey...

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Travis Underwood

SVP, Partnership

A young man with short hair smiles at the camera. He is wearing a light-colored, checkered shirt and the background is plain and light. The image is in black and white.

Travis Underwood

SVP, Partnership

Mr. Underwood oversees all of Victory Live’s partnerships in professional and college sports, as well as annual special events such as Super Bowl, College Football Playoff, and the full spectrum of NCAA Championships.  He actively manages over...

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Wendi Lebow

GM, Open Distribution

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Wendi Lebow

GM, Open Distribution

Ms. Lebow leads a team that empowers our partners to use technology to connect the primary ticketing system with our network of other outlets, and to synchronize their ticket inventory across all of them.  A seasoned executive in live entertain...

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3060 Peachtree Rd NW, #1625,
Atlanta, GA 30305

(800) 568-8386

Logo with a bold magenta and white V symbol followed by the words VICTORYLIVE in uppercase white text on a transparent background.

© 2025 Victory Live. All Rights Reserved.
VICTORY LIVE is a service mark registered or used by Victory Live, Inc. worldwide

Black-and-white photo of a man wearing glasses, a checked shirt, and a blazer, smiling while seated in a textured armchair. Trees and outdoor scenery are blurred in the background.

Sathish Gaddipati

Chief Technology Officer

Black-and-white photo of a man wearing glasses, a checked shirt, and a blazer, smiling while seated in a textured armchair. Trees and outdoor scenery are blurred in the background.

Sathish Gaddipati

Chief Technology Officer

Mr. Gaddipati brings an impressive track record of technology leadership to Victory Live, having spent over 20 years designing and building distribution platforms, SaaS products, and data and analytics platforms across verticals that include media & entertainment, financial technology, and transportation, among others. Prior to joining Victory Live, he served as CTO of Passport, a mobility software and payments company, where he developed Passport’s data products strategy and led the engineering organization. Prior to Passport, Mr. Gaddipati served as CTO of Syntellis Performance Solutions and CTO of Cardlytics. He also worked previously with Omnitracs, The Weather Channel, The Walt Disney Company, InterContinental Hotel Group, and Sun Microsystems.  Mr. Gaddipati holds a B.S from Punjab Engineering College and an M.S. from the Indian Institute of Technology, Bombay.

Black and white portrait of a man with short hair, wearing a collared shirt, smiling at the camera with a blurred background.

Rob Bixler

Chief Financial Officer

Black and white portrait of a man with short hair, wearing a collared shirt, smiling at the camera with a blurred background.

Rob Bixler

Chief Financial Officer

Mr. Bixler is an experienced CFO for private equity and venture capital portfolio companies across a range of software and technology services. Over the course of his career, he has worked in companies backed by top private equity firms in technology, including Silver Lake, Insight Partners, and Blue Star Innovation Partners. Mr. Bixler has also held executive roles for Motorola Solutions and NCR Corporation, and earlier in his career was an investment banker at Merrill Lynch, Citigroup and Wells Fargo.  Mr. Bixler attended Cornell University, where he received his BS in Economics, and later earned his MBA from University of Michigan.

Black and white headshot of a man with short dark hair, smiling, wearing a light-colored shirt and a dark blazer, with a neutral background.

Jon Katz

Chief Commercial Officer

Black and white headshot of a man with short dark hair, smiling, wearing a light-colored shirt and a dark blazer, with a neutral background.

Jon Katz

Chief Commercial Officer

Mr. Katz is responsible for all aspects of Victory Live’s B2B marketplace and affiliate network, relationships with U.S. and international marketplaces, professional resellers, and emerging sales channels (including travel, corporate benefits and rewards). Prior to joining Victory Live, Mr. Katz played a key role for many years as a member of the executive team at Logitix, which was acquired by Victory Live in October 2024. 

A man with short hair and glasses, wearing a collared shirt and a vest, smiles outdoors in front of a blurred leafy background. The image is in black and white.

Jonathan Lieberman

General Counsel

A man with short hair and glasses, wearing a collared shirt and a vest, smiles outdoors in front of a blurred leafy background. The image is in black and white.

Jonathan Lieberman

General Counsel

Mr. Lieberman is a lawyer, strategic counselor and senior executive with over 35 years of legal and business experience in entertainment, sports and media, and specific expertise in ticketing, live events, technology licensing and intellectual property. As General Counsel of Victory Live, Mr. Lieberman advises the company on a wide range of legal matters, including in the negotiation and drafting of agreements with its business partners.  Earlier in his career, Mr. Lieberman worked as an entertainment lawyer at Paul Weiss and at Grubman, Indursky & Schindler, and later as Vice President of Business & Legal Affairs at the Island Def Jam Music Group, and as Senior Vice President of Business & Legal Affairs at Gaiam.  Mr. Lieberman holds a B.A. in History and Literature from Harvard University (Magna Cum Laude and Phi Beta Kappa) and a J.D. from New York University School of Law (Magna Cum Laude and Order of the Coif).

A man with short dark hair smiles at the camera, wearing a dark jacket over a turtleneck. The background is blurred in grayscale.

Dan Weisbaum

SVP, Strategy & Operations

A man with short dark hair smiles at the camera, wearing a dark jacket over a turtleneck. The background is blurred in grayscale.

Dan Weisbaum

SVP, Strategy & Operations

Mr. Weisbaum oversees operations for Victory Live’s B2B marketplace and affiliate network, working closely with Mr. Katz on strategy for this line of business. As a founding member of Ticket Evolution prior to its acquisition by Victory Live, Mr. Weisbaum played a key role in both designing and growing the marketplace business that has evolved into today’s multi billion dollar exchange. Leveraging his expertise in client services, supply management and operations, Mr. Wiesbaum has been central in Victory Live’s global expansion efforts for the marketplace.  

Black and white portrait of a woman with long, wavy hair, wearing a light-colored top, looking at the camera with a slight smile. The background is blurred.

Lacey Weber

SVP, Seller Supply

Black and white portrait of a woman with long, wavy hair, wearing a light-colored top, looking at the camera with a slight smile. The background is blurred.

Lacey Weber

SVP, Seller Supply

Ms. Weber leads reseller tools, sales initiatives, and strategic partnerships. She has been instrumental in guiding sellers onto the industry’s only unified platform, helping to drive innovation and marketplace growth. Before joining Victory Live, Lacey held leadership roles across the ticketing space, including several years at TicketNetwork managing affiliate and reseller relationships, followed by her time at Logitix as Director of Sales. Prior to Victory Live’s acquisition of Ticket Evolution, she served as Vice President of Affiliate Partnerships, where she focused on expanding distribution and strengthening marketplace reach.”

A young man with short hair smiles at the camera. He is wearing a light-colored, checkered shirt and the background is plain and light. The image is in black and white.

Travis Underwood

SVP, Partnership

A young man with short hair smiles at the camera. He is wearing a light-colored, checkered shirt and the background is plain and light. The image is in black and white.

Travis Underwood

SVP, Partnership

Mr. Underwood oversees all of Victory Live’s partnerships in professional and college sports, as well as annual special events such as Super Bowl, College Football Playoff, and the full spectrum of NCAA Championships.  He actively manages over $300M of ticket inventory, working cross-functionally to pitch and structure new business to maximize revenue and ensure streamlined order fulfillment for partners. Prior to joining Victory Live, Mr. Underwood served in a similar senior role at Logitix.  

A woman with shoulder-length brown hair smiles at the camera. She is wearing a black and white striped blazer over a dark top, against a plain light-grey background.

Wendi Lebow

GM, Open Distribution

A woman with shoulder-length brown hair smiles at the camera. She is wearing a black and white striped blazer over a dark top, against a plain light-grey background.

Wendi Lebow

GM, Open Distribution

Ms. Lebow leads a team that empowers our partners to use technology to connect the primary ticketing system with our network of other outlets, and to synchronize their ticket inventory across all of them.  A seasoned executive in live entertainment sales marketing, Ms. Lebow has helped  sell millions of tickets, in leadership roles at TodayTix, Goldstar and TMG, and worked with top partners like Live Nation, AEG, and the LA Dodgers. She got her start promoting Broadway hits like The Producers and Hairspray.