Products + Services

Rightsholder Management

Victory Live empowers music, performing arts, and sports rightsholders to optimize ticket revenue and drive attendance. Our cutting-edge data, dynamic pricing, and expansive distribution networks power teams, artists, leagues, and venues worldwide. With more than 2,500 partners across industries, we have processed over $3.5 billion in ticket sales.

Benefits

What’s in it for you?

Victory Live transforms your ticketing strategy with measurable benefits:

Seamless Inventory Management

One platform enables distribution, pricing, reporting and direct integration with primary ticketing systems and secondary marketplaces.

Accelerate Distribution

Automate selling on primary, secondary and affiliate markets simultaneously.

Make Insights-Based Decisions

Evaluate the demand, historical data, and sell through across all channels to optimize your pricing strategy

Maximize Attendance

Customize your strategy with the right pricing and distribution channel mix, including non-traditional networks

Gain Real-Time Data

Evaluate the demand, historical data, and sell through across all channels to optimize your pricing strategy

Continuous Support

Rely on specialized, round-the-clock support and user-friendly mobile ticketing services

Streamlined Ticketing Operations for the Entertainment Industry

Professional & Collegiate Athletic Teams and Events

Develop an insights-based pricing strategy, distribute across multiple marketplaces, accept payments, and secure your data with a single partner. With self-service or account management options, Victory Live helps you maximize the value of each ticket and fill more seats with fans.

Performing Arts Organizations

Victory Live helps performing arts organizations boost ticket sales, eliminate speculative activity, and expand audience reach — without straining internal resources or budgets. With expertise in every stage of ticketing distribution, we’re aligned to support your business needs.

Artists, Promoters, and Venues

Manage complex ticket categories and eliminate speculative sales. With industry-leading inventory management, broad marketplace distribution, and the largest ticketing data set, we empower music rightsholders to capture more revenue and attract more fans.

Overview

Why Choose Victory Live

Victory Live delivers automated and customizable solutions for seamless ticket sales and event management.

Gain More Control with Open Distribution

Distribute inventory across the open market with channel-specific pricing strategies. Maintain control over pricing and visibility, access customer data, and boost revenue on a single platform.

Increase Reach with Unique Distribution Channels

Utilize Victory Lives non-industry networks to sell events direct-to-fans — including loyalty programs, hospitality brands, corporate benefits programs, and tourism companies.

Optimize Ticketing Pricing with Data + Insights

Leverage real-time and historical data to price tickets effectively across events, markets, and channels. Our tools give you access to market, competitive, and environmental insights to maximize revenue.

Reduce Loss on Aging Inventory with Distribution+

Share discounted inventory direct-to-fans across Victory Live’s affiliate networks with opaque listings. You set the price. We bring the buyers.

Ensure Connectivity with Integrations

Automate ticket flow with Victory Live’s established integrations with the most widely used ticketing software and marketplaces, ensuring easy functionality.

Ways We Support You

Managed Services

Let Victory Live’s team of experts handle pricing, data analysis, and partnerships to optimize your online ticket sales and growth rate

Self-Service

Utilize our vast pricing, data on market dynamics, and distribution capabilities to manage event inventory directly in-house

Victory Live Open Distribution

With over 2500, Victory Live has the experience to help you fill seats and drive revenue. Victory Live seamlessly connects to your primary ticketing systems through a real-time API, enabling you to simultaneously distribute and sell your inventory across more than 15 online ticketing platforms — including key players such as StubHub, Ticketmaster, Vivid Seats, and SeatGeek. With access to hundreds of exclusive affiliate channels, your inventory reaches more than 50 million potential new customers and global markets.

Increased attendance and revenue: Find buyers wherever they purchase tickets and optimize pricing across the widest distribution network amid a competitive landscape
Eliminate speculative selling: Maintain pricing integrity by distributing live show tickets at face value on secondary marketplaces
Expand your audience: Sell inventory on both primary and secondary marketplaces simultaneously
Box office efficiency: Perform all reporting, settlement, and fulfillment in your ticketing system
Diverse economic partnerships: Our models include inventory purchase, consignment, hybrid approaches, and licensing fees