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Rightsholder Management

Victory Live empowers live music, performing arts, and sports rightsholders and event organizers to optimize live event ticket revenue and drive in-person attendance. Our cutting-edge data, dynamic pricing, and expansive distribution networks power teams, artists, leagues, and venues worldwide. With more than 2,500 partners across industries, we have processed over $3.5 billion in ticket sales.

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Benefits

What’s in it for you?

Victory Live transforms your ticketing strategy with measurable benefits:

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Seamless Inventory Management

One user-friendly, white-label platform enables distribution, pricing, reporting and direct integration with primary ticketing systems and secondary marketplaces

Accelerate Distribution 

Automate selling across primary, secondary, and affiliate markets, as well as major event ticketing platforms, simultaneously

Make Insights-Based Decisions 

Evaluate the demand, historical data, and sell through across all channels to optimize your pricing strategy 

Maximize Attendance 

Customize your strategy with the right ticket price and distribution channel mix, including non-traditional networks

Gain Real-Time Data 

Evaluate the demand, historical data, and sell through across all channels to optimize your pricing strategy

Continuous Support 

Rely on specialized, round-the-clock customer support and user-friendly mobile ticket services

Streamlined Ticketing Operations for the Entertainment Industry

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 Professional & Collegiate Athletic Teams and Events

Develop an insights-based pricing strategy, distribute across multiple marketplaces, accept payments, and secure your data with a single partner. With self-service or account management options, Victory Live helps you maximize the value of each ticket and fill more seats with fans.

Performing Arts Organizations

Victory Live helps performing arts organizations boost ticket sales, eliminate speculative activity, and expand audience reach — without straining internal resources or budgets. With expertise in every stage of ticketing distribution, we’re aligned to support your business needs.

Artists, Promoters, and Venues

Manage complex ticket categories, including reserved seating and general admission, and eliminate speculative sales. With industry-leading inventory management, broad marketplace distribution, and the largest ticketing data set, we empower live music rightsholders to capture more revenue and attract more fans.

Overview

Why Choose Victory Live

Victory Live delivers automated and customizable all-in-one solutions for seamless ticket sales and event management.

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Gain More Control with Open Distribution

Distribute inventory across the open market with channel-specific pricing strategies. Maintain control over pricing and visibility, access customer data, and boost revenue on a single platform.

Utilize Victory Live’s non-industry networks to sell events direct-to-fans and ticket buyers—including loyalty programs, hospitality brands, corporate benefits programs, and tourism companies.

Leverage real-time and historical data to price ticket types effectively across events, markets, and channels. Our tools give you access to market, competitive, and environmental insights and ticket fees to maximize revenue.

Share discounted inventory direct-to-fans across Victory Live’s affiliate networks with opaque listings. You set the price. We bring the buyers.

Automate ticket flow with Victory Live’s established integrations with the most widely used event ticketing software and marketplaces, ensuring easy functionality.

Ways We Support You

Managed Services

Let Victory Live’s expert support team handle pricing, data analysis, and partnerships to optimize your online ticket sales and growth rate

Self-Service 

Utilize our vast pricing, data on market dynamics, and distribution capabilities to manage event inventory directly in-house, with optional add-ons as needed

Victory Live Open Distribution

With over 2500, Victory Live has the experience to help you fill seats and drive revenue. Victory Live seamlessly connects to your primary ticketing systems through a real-time API, enabling you to simultaneously distribute and sell your inventory across more than 15 online ticketing platforms — including key players such as StubHub, Ticketmaster, Vivid Seats, and SeatGeek. With access to hundreds of exclusive affiliate channels, your inventory reaches more than 50 million potential new customers and global markets. 

  • Increased attendance and revenue: Find buyers wherever they purchase tickets and optimize pricing across the widest distribution network amid a competitive landscape 
  • Eliminate speculative selling: Maintain pricing integrity by distributing live show tickets at face value on secondary marketplaces 
  • Expand your audience: Sell inventory on both primary and secondary marketplaces simultaneously 
  • Box office efficiency: Perform all reporting, settlement, ticket scanning and on-site fulfillment in your ticketing system 
  • Diverse economic partnerships: Our models include inventory purchase, consignment, hybrid approaches, and licensing fees 

Partners

The experience needed to help you fill seats and drive revenue

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MLB logo
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NFL Logo
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NCAA logo
SEC logo
USTA logo
WBNA logo
The image shows the College Football Playoff logo, featuring a stylized football shape with three horizontal lines on the left and the words COLLEGE FOOTBALL PLAYOFF in bold white letters on the right.

Integrations

More official integrations with ticket platforms than any other provider in the industry

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eventim logo
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White Vivid Seats logo in bold lowercase letters on a transparent background.
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Results

Proven Performance Worthy of Applause 

Working with Victory Live has been a fantastic experience; their team consistently delivers high-quality work that has directly contributed to a significant increase in our revenue. They are incredibly efficient, and their proactive communications keep us perfectly aligned every step of the way. Furthermore, their reporting is superb, providing clear insights that make them an invaluable partner in our success.

Michael Bos

College Football Playoff Director, Premium & Ticket Sales

Victory Live has been a pinnacle partner in assisting TEG in its global event production strategy.  Victory Live has supported TEG by managing ticketing (primary scaling and navigation of the secondary market), data/analytics, and curating hospitality experiences for several of our commercial ventures in the United States.  Some of the highlights include the All Blacks rugby matches (including a record setting Ireland match at Soldier Field), the Rivals in Red Tour (Liverpool, Arsenal and Manchester United), along with many other top clubs in US-friendly matches (Chelsea, Wrexham, and Dortmund).  Victory Live has been invaluable to our penetration of the North American market. 

Bart Campbell

TEG Live Global Content Director

We partnered with Victory Live after having worked with many other companies in the ticketing space. No other partner has provided the breadth of services and support to our team. Their ability to assist with every aspect of the ticket process from identifying optimal stadium site selection to creating manifest and scaling recommendations in the event planning phase, to managing events from pre-sale to kick-off, and finally post event reconciliation and settlement is unmatched.

Ed Kaczynski

USA Soccer Director of Ticketing

Victory Live has been an integral partner of the NCAA since 2021, continuing a relationship with Sam Soni dating back to 2007 where the company he founded, PrimeSport, served as the original ticketing and hospitality partner for the NCAA.  Annually, Victory Live manages over 250,000 tickets across nine championship events while expertly handling the intricacies of multiple ticketing systems, ticket types, and reporting structures. The true effort of their partnership is highlighted by “March Madness”, the NCAA’s men’s and women’s basketball championship. Over the month-long tournament the Victory Live team works tirelessly to maximize revenue based on the unknown variables of the tournament bracket while assisting with data analysis and sales feedback on a continual basis.


Josh Logan

NCAA Director, Championships & Alliances

As the official ticketing partner of Matchroom Boxing, Victory Live assists our team with primary and secondary sales strategies for events across North America and Europe. Through their unique distribution and marketing channels, including their events365 platform, our customers are able to purchase tickets for all of our events in a central location. In addition to ticket sales, Victory Live’s expertise in crafting VIP packages has resulted in incremental revenue gains by curating unique offerings for our boxers’ most ardent fans.

Shaun Palmer 

Matchroom Boxing Chief Operating Officer & General Counsel

Using Victory Live’s Open Distribution API with Tessitura has allowed us to increase revenue by hundreds of thousands of dollars while reducing the workload for our box office team. The ability to seamlessly reach new audiences and optimize ticket distribution has been a tremendous benefit for our organization.


Lisa Middleton 

Segerstrom Center for the Arts VP, Marketing

The tools and ease of use provided by Victory LIve’s integration with AXS has proven to be a major positive since it was introduced in 2022. The ability for Victory Live to process unique sales directly into our back end ticketing system in real-time allows us to have accurate reporting, access to inventory to move across different channels based on our needs, and ensures customers can be assisted with any questions they may have. We estimate that the integration has saved us over $100,000 of operations expenses due to the efficiency gains in addition to the improvements in sales.


Hillary Hodding

LA Galaxy Sr Director, Ticketing

On Day 1, Victory Live proved themselves to be a great ticketing partner for Relevent as it managed the Premier League’s Summer Series tour. The true benefits of partnering with their team became evident as we began planning and partnering with Victory Live to execute the tour’s sales strategy. From assisting with initial pricing and scaling, to providing allocation recommendations, to supporting our pre-sale, on-sale, and closing sales efforts with relevant and timely data,  and managing pricing on inventory it was provided up through each match, their support exceeded expectations. Through the life cycle of sales, they always kept our needs in mind and prioritized our goals ensuring a positive outcome for all parties.


Ethan Brown

Relevant Sports Group Head of Sales & Marketing

Let's Connect

Ready to elevate both sales performance and operational efficiency? Contact us to get started.

Email

info@victorylive.com

Phone

(800) 568-8386

Address

3060 Peachtree Rd NW
Suite 1625
Atlanta, GA 30305