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Open Distribution

Distribute and sell your ticket inventory across the industry’s leading primary and secondary marketplaces.

Expand your reach and accelerate ticket sales by pushing inventory in real-time to StubHub, Ticketmaster, Vivid Seats, SeatGeek, and more — plus hundreds of exclusive Victory Live affiliate channels reaching 100M+ potential buyers across global markets. 



It’s time to automate the heavy lifting of ticket distribution, reduce double-sells, and streamline fulfillment directly in your existing ticketing system. 

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At a Glance

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Distribution Channels

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Partners

Benefits

Why Open Distribution

Ramp up your go-to-market strategy 

Launch inventory across a powerful network of sales channels in seconds using our cutting-edge ticketing platform. 

Increase your reach 

Access both traditional marketplaces and Victory Live’s exclusive ecosystem of travel agency, loyalty, and employee-benefit partners. 

Eliminate speculative selling 

Protect your pricing integrity by listing live events at face value on secondary resale platforms. 

Boost box office efficiency 

Manage reporting, settlement, and fulfillment from your own box office — no extra tools needed. 

Enjoy diverse partnership models 

Choose from inventory purchase, consignment, hybrid programs, or licensing structures to strengthen revenue streams for rightsholders, venues, promoters, and ticketing companies. 

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When Should You Leverage Open Distribution?

Choose Open Distribution when your goal is to increase revenue potential by making it easier for fans to find and purchase your tickets.  

  • Maximize revenue on exclusive inventory using strategic marketplace selection and targeted partner channels. 
  • Optimize your distribution mix by pairing top marketplaces with Victory Live’s exclusive network across travel, benefits, and loyalty verticals. 
  • Capture more late-stage demand and ensure unsold ticket inventory lands in front of buyers at the right price points. 
  • Enhance the fan experience by finding buyers wherever they prefer to make their ticket purchases. 
White ticketmaster logo with rounded lowercase letters and a small registered trademark symbol in the upper right corner, on a transparent background.
The image shows the StubHub logo with the word StubHub written in purple text inside a white speech bubble on a transparent background.
White SEAT GEEK logo in bold, uppercase letters on a transparent background, with SEAT stacked above GEEK.
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The Eventbrite logo in lowercase white letters on a transparent background.
White Vivid Seats logo in bold lowercase letters on a transparent background.

Improve Your Operations with Expanded Reach & Automation

  • Increase attendance and revenue: Reach fans across the widest distribution network in the ticketing industry, with data-driven pricing optimization. 
  • Eliminate speculative selling: Maintain face-value integrity across secondary marketplaces. 
  • Box office efficiency: Handle all fulfillment, settlement, and reporting in your existing ticketing system. 
  • Flexible economic partnerships: Choose models that fit your event ticketing strategy — inventory purchase, consignment, hybrid, or licensing. 
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Let's Connect

Ready to elevate both sales performance and operational efficiency with smart ticket insights? Contact us to get started. 

Email

info@victorylive.com

Phone

(800) 568-8386

Address

3060 Peachtree Rd NW
Suite 1625
Atlanta, GA 30305